Email Marketing Specialist

Position Overview:

MEDIA GO is in search of a creative and data-driven Email Marketing Specialist to join our advertising team. As an Email Marketing Specialist, you will be responsible for developing and executing email campaigns that engage and convert our target audience. We are looking for an individual with a proven track record in email marketing, strong analytical skills, and a passion for delivering impactful campaigns.

Responsibilities:

  • Campaign Strategy:

    • Develop and implement email marketing strategies to achieve campaign objectives.
    • Segment and target audiences based on demographics and behavior.

  • Content Creation:

    • Create compelling and engaging email content, including copy and visuals.
    • Collaborate with the design and content teams to ensure brand consistency.

  • Automation and Personalization:

    • Implement marketing automation workflows to nurture leads and enhance customer journeys.
    • Personalize email content to increase relevance and engagement.

  • List Management:

    • Manage and grow email subscriber lists.
    • Cleanse and segment lists for targeted campaigns.

  • A/B Testing:

    • Conduct A/B testing on subject lines, content, and calls-to-action.
    • Analyze results and optimize campaigns based on findings.

  • Analytics and Reporting:

    • Monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates.
    • Generate reports and provide insights for continuous improvement.

  • Compliance and Best Practices:

    • Ensure email campaigns comply with legal requirements and industry best practices.
    • Stay informed about email marketing trends and innovations.

  • Integration with CRM:

    • Collaborate with the CRM team to ensure seamless integration between email marketing and customer relationship management.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience (3+ years) in email marketing.
  • Proficient in email marketing platforms and marketing automation tools.
  • Strong analytical and problem-solving skills.
  • Excellent written communication and copywriting skills.
  • Familiarity with HTML/CSS for email template customization.
  • Experience with CRM systems is a plus.

How to Apply:

If you are passionate about crafting effective email campaigns and have a track record of driving results, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience to official.kinghacks@gmail.com with the subject line "Application for Email Marketing Specialist - [Your Name]."

MEDIA GO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.