PPC Specialist

Position Overview:

MEDIA GO is seeking a results-driven and detail-oriented PPC Specialist to join our advertising team. As a PPC Specialist, you will be responsible for planning, implementing, and optimizing Pay-Per-Click (PPC) advertising campaigns to drive maximum ROI. We are looking for an individual with a strong analytical mindset, experience in managing PPC platforms, and a passion for staying up-to-date with the latest industry trends.

Responsibilities:

  • Campaign Strategy:

    • Develop and implement PPC strategies to achieve campaign goals and objectives.
    • Conduct thorough keyword research and analysis.

  • Campaign Execution:

    • Create and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and others.
    • Set up and optimize ad copy, creative assets, and landing pages.

  • Bid Management:

    • Monitor and adjust bids to ensure optimal campaign performance.
    • Implement bidding strategies to achieve desired outcomes.

  • Keyword Optimization:

    • Conduct regular analysis of keyword performance and make adjustments.
    • Identify and target high-performing keywords.

  • Ad Performance Analysis:

    • Monitor and analyze the performance of ads and campaigns.
    • Generate reports on key metrics and provide insights for optimization.

  • Competitor Analysis:

    • Stay informed about competitor PPC strategies.
    • Adjust campaigns based on competitive landscape changes.

  • Budget Management:

    • Manage campaign budgets effectively to maximize results.
    • Provide recommendations for budget adjustments.

  • Conversion Tracking:

    • Implement and manage conversion tracking to measure campaign success.
    • Optimize campaigns for increased conversion rates.

  • A/B Testing:

    • Conduct A/B testing on ad copy, landing pages, and other campaign elements.
    • Implement findings to improve campaign performance.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (3+ years) in PPC campaign management.
  • In-depth knowledge of PPC platforms, including Google Ads and Bing Ads.
  • Strong analytical and problem-solving skills.
  • Familiarity with keyword research tools and analytics platforms.
  • Excellent communication and collaboration skills.
  • Google Ads certification is a plus.

How to Apply:

If you have a passion for PPC advertising and a track record of driving successful campaigns, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience to official.kinghacks@gmail.com with the subject line "Application for PPC Specialist - [Your Name]."

MEDIA GO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.